Abstract:
This report will examine the interconnection of the fashion and food industries through
the lens of sustainability. Fashion being both a process and a material object means it has a
direct link to the environment, similarly to food which uses natural resources. This essay
explores the complex interconnection between these two industries through various definitions
and perspectives. It follows an account of current trends in fashion PR, local initiatives in
Norfolk, and analyzes the possibilities and limitations of various approaches to creating a
sustainable future in fashion and food. Research is based on current projects, brands, and
programs which will are evaluated in terms of their capacity for future sustainability and
consumer limitations.
