Creative Direction
A collaborative project between fashion and film peers with a brief focused on sustainability within the fashion industry. As Creative Director I was responsible for developing styling and set boards, and executing the vision in line with the concept and brief. As a result, we produced a short film entitled “Six Sins” based on the concept of the six sins of greenwashing exploring the sins of vagueness and lesser evils. Our pitch included two additional films that would cover the remaining sins: irrelevance, hidden trade-off, no proof, and fibbing.